Companies Know You Are Pregnant… Before You Do.
One day companies might know you better than you know yourself.
It has already happened – Target is able to identify 25 products that can accurately ascertain if you are pregnant or not – and send you coupons before you even need them.
When you get a membership card from Target, they are not offering you discounts for free – they seek to link your real world purchases (credit cards used) with your online impulse buys. Some even sell or ‘exchange’ your anonymized information with so-called data brokers. However, research has shown that such anonymized info can pretty much identify a specific person with great accuracy.
One day, such tracking will be so pervasive and invasive that we will wonder if there was ever a notion of privacy.