Open Letter to McDonald’s Singapore

Dear McDonald’s,

I urge you not to hold any more of such campaigns in future. This episode has lead to an ugly chain of events because of this Hello Kitty soft toys.

1. People who wanted to eat McDonalds only are forced to join the long queues before they can buy their food and eat.
2. People fight and quarrel with each other and McDonalds staff just because they cannot get their soft toys.
3. People waste food after getting the soft toys. They buy the food for the soft toys, not for eating. In the end, these people throw the food away, lead to tons of food wastage.
4. People bought more soft toys than they needed and deprive those real collects who only need 1 or 2.
5. People who brought in large quantities, holding the supplies, deliberately sold these sets at ridiculously high prices in the black market, to those real collectors.
6. Why do MacDonalds allow one person to buy more than one in the first place? It should only allow one person for one soft toy in the first place.
7. Why did McDonalds allow people to queue for the soft toys in the first place before the time starts to sell the soft toys? Leaving those who wants to buy food only into confusion, whether to join the queue or form another queue for food only? The latter may leave some accused of cutting queues instead. McDonalds should have allowed queuing after the time promotion starts.
8. What is the rationale and business nature of McDonalds in the first place? It’s selling food, not soft toys. McDonalds should ensure quality food and service, not come up with such promotions that bring its service and quality of food to another lower level.
9. Why did McDonalds puts its front line staff into such crazy promotions at such late wee hours at nights and early mornings to deal with various kinds of absurd requests? Shouldn’t it be a company that takes care of the rights and benefits of their staffs instead? Should be the starting time for the soft toys fixed at timings like 9am to 9pm only instead? Which is more manageable by the staff because the absence of the working crowd.
10. Shouldn’t McDonalds stop the promotion completely once fights breakout and once and for all cease the promotions to prevent further of such misbehaviors of such people which affects other people who really want to eat in the restaurant and affects other shoppers around the outlets?

Thus I am completely disappointed with McDonalds this time as it is more focused on selling soft toys more than food, and the quality of food and service go down with this promotion, which is simply irrelevant to the company nature of business.

So I seriously hope that McDonalds will not hold any more of such campaign and will not sell any more merchandise related to Hello Kitty in future. And focus more on quality of good and service instead.

Thank you.

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